It all started this past summer.

As a divorced dad and cancer survivor, I wanted to spend quality time with my three young daughters when we are together — and what better way, than the game of golf. Never having played before, we all enrolled in lessons.

For the life of me, I couldn’t find clothes that fit their individual personalities plus was appropriate for the links.

Perhaps me designing a brand was the answer to this clothing conundrum.

So for 4 months, I designed and redesigned the entire collection — hundreds of styles and colors. Followed by several more months of fittings — all to achieve a hip, fun and colorful assortment of junior golf apparel that makes a bold but subtle statement out on the course.